FOR IMMEDIATE RELEASE
Contact: Dana Reichman
(617) 646-1074
February 25, 2009

O’Neill and Associates Vice President Cosmo Macero Jr. Featured in 2009 PR News Media Training Guidebook

Boston (February 25, 2009) – O’Neill and Associates, a full-service government and public relations firm based in Boston and Washington, D.C. is honored to announce that vice president Cosmo Macero Jr. has been published alongside the industry’s top minds in PR News’  2009 Media Training Guidebook. The manual includes Mr. Macero’s article, “Relationship Training: Building a Media Network One Reporter at a Time,” which provides insights to help PR and marketing professionals foster productive relationships with members of the media.

As vice president in the O’Neill and Associates communications practice, Macero's expertise in the worlds of media, business and government are gleaned from his 17 years in the newspaper business as a reporter, columnist and editor. At O’Neill and Associates, his strategic counsel helps position and prepare clients to make powerful and lasting impressions on community leaders, the media and the public at large.

This recently updated edition of the PR News Media Training Guidebook offers commentary on media training topics ranging from interview skills to crisis management from many of the industry’s best and brightest. The PR News organization, under the umbrella of the Access Intelligence publishing company, is considered one of the most valued providers of information and training of the PR world for the business professional.  For more information about PR News and the 2009 Media Training Guidebook, including instructions on how to purchase, visit their website by clicking here.

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O’Neill and Associates is led by former Massachusetts Lt. Governor Thomas P. O’Neill III. The agency employs senior level professionals to help clients define the right messages and get those messages to target audiences, including government officials, the media, community leaders and consumers. O’Neill and Associates serves clients in diverse industries, including energy, financial services, transportation, health care, hospitality, education, technology and real estate development.

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